•Kissproof, transfer-proof, waterproof, budge-proof
•Mask-friendly; long-wearing and transfer-proof
•Long-wearing, 24 hours•Colour-true, 24 hours
•Smudge-resistant, cake-resistant, settle-resistant, 24 hours
•Non-bleeding, non-feathering, non-flaking, 24 hours
•99% said it was easy to apply to lips*
•98% said it felt weightless on lips*
•96% said colour applied evenly to lips*
•92% said colour looked smooth throughout the day and kept lips feeling comfortable
**Consumer testing on 143 panelists after one week of product use.